What is Paid Search?
You may have heard about paid search from friends or colleagues, but what’s your understanding of it? Paid search entails diverse advertisements, including text, graphics, and videos, tailored to users’ search queries, interests, or browsing habits. These ads appear on search engines, websites, mobile apps, and various online platforms.
Google Ads
Efficiently configuring paid search campaigns on Google Ads enables you to generate profits from online sales. Paid search becomes operational immediately upon launch, yielding tangible outcomes such as increased calls and sales.
During the initial phase of setting up paid search, in Lux Promotion, we commence with a complimentary audit of the existing Google Ads account. We validate the list of keywords and negative keywords, aligning them with the client’s objectives and strategies. Subsequently, we craft text advertisements based on these keywords, establish remarketing lists, configure all necessary settings, and deploy ads across the Search and Google Display Network.
Following the initial setup, we oversee the ongoing management of the advertising campaign on Ads.
Throughout our collaboration, we consistently perform the following tasks: analyzing search queries, continually expanding the semantic core and negative keyword lists, actively optimizing the account to enhance conversion rates, reallocating budgets as needed, and providing comprehensive reports in the form of KPI tables.
Facebook Ads
We drive website traffic from various brand platforms across social media channels.
To maximize advertising effectiveness on Facebook, we leverage the most lucrative advertising campaign objectives and utilize all available lead generation forms and marketing messages.
Commencing with initial testing at the onset of our partnership enables us to identify the most responsive audience segments and optimize advertising budgets accordingly.
Instagram Ads
We are well-versed in paid page advertising, Instagram Stories advertising. Our expertise ensures effective business promotion on Instagram, all at a competitive price for guaranteed results.
Remarketing
We are prepared to provide optimization services for targeted advertising, remarketing, and dynamic remarketing on Facebook. These strategies aim to enhance client retention, facilitate resale organization, acquire loyal customers, and scale your business effectively.